Senior Product Marketing Manager

Job Reference: 31286-Senior product marketing manager
Company: RecruitArab - recruiter
Industry: Transportation and Logistics
Job Title: Senior Product Marketing Manager

Location: Sharjah, United Arab Emirates

Job Summary:
We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team in the transportation and logistics sector. This role is critical in driving the marketing strategy for our innovative products and solutions, enhancing brand awareness, and ensuring alignment with our overall business objectives. The ideal candidate will possess a deep understanding of the transportation and logistics industry, along with a proven track record of successfully launching and managing products in a competitive market.

Key Responsibilities:

- Market Research & Analysis: Conduct thorough market research and competitive analysis to identify trends, customer needs, and opportunities for product enhancements. Utilize insights to inform product positioning and messaging.

- Product Strategy Development: Collaborate with cross-functional teams including product development, sales, and customer service to define and execute the product marketing strategy. Establish clear value propositions and positioning for each product line.

- Go-to-Market Planning: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Create comprehensive launch plans, including timelines, promotional activities, and resource allocation.

- Content Creation & Management: Develop engaging marketing materials such as brochures, presentations, case studies, and digital content that effectively communicate product benefits and features to target audiences.

- Sales Enablement: Equip the sales team with the necessary tools and resources to effectively sell our products. Conduct training sessions and workshops to ensure sales teams are well-versed in product features and competitive advantages.

- Performance Tracking & Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and product performance. Prepare detailed reports and presentations for senior management.

- Stakeholder Collaboration: Work closely with internal stakeholders, including R&D, operations, and customer service, to ensure alignment on product initiatives and gather feedback for continuous improvement.

- Brand Management: Enhance and protect the brand’s reputation in the market by ensuring consistent messaging and high-quality marketing communications. Oversee brand campaigns and initiatives that reinforce brand values.

- Budget Management: Manage the product marketing budget, ensuring effective allocation of resources to achieve marketing goals while maximizing ROI.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Minimum of 5 years and a maximum of 8 years of experience in product marketing, preferably within the transportation and logistics industry.
- Proven track record of successfully launching products and executing marketing strategies that drive growth.
- Strong analytical skills and experience with market research tools and methodologies.
- Excellent communication and presentation skills, with the ability to convey complex information clearly and persuasively.
- Demonstrated ability to work collaboratively in a cross-functional team environment.
- Proficiency in digital marketing tools and platforms, as well as CRM systems.
- Strong project management skills with an ability to manage multiple projects simultaneously.

What We Offer:

- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and innovative work environment.
- The chance to make a significant impact in the transportation and logistics industry.

Application Process:
Interested candidates are invited to submit their applications, including a resume and a cover letter detailing their relevant experience, to apply@emiratesrecruiter.com by 2024-09-24.

We appreciate all applications; however, only those selected for an interview will be contacted.

Join us in shaping the future of transportation and logistics!


Please inculde this job reference [31286-Senior product marketing manager] in the email when you send your application.

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