Web Analytics Specialist

Job Reference: 30697-Web analytics specialist
Company: RecruitArab - recruiter
Industry: Transportation and Logistics
Job Title: Web Analytics Specialist

Location: Dubai, UAE

Job Type: Full-time

Closing Date: 2024-10-02

Email for Applications: apply@emiratesrecruiter.com

Overview:

We are seeking a highly motivated and detail-oriented Web Analytics Specialist to join our dynamic team in the Transportation and Logistics sector. This role is pivotal in enhancing our digital strategy by leveraging data-driven insights to optimize our online presence and improve user experience. The ideal candidate will have a passion for analytics, an understanding of web technologies, and the ability to translate complex data into actionable strategies.

Key Responsibilities:

- Data Collection & Analysis: Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website performance, user behavior, and key performance indicators (KPIs) related to transportation and logistics services.

- Reporting & Insights: Create comprehensive reports and dashboards that provide insights into website traffic, conversion rates, user engagement, and other metrics. Present findings to stakeholders and recommend data-driven strategies for improvement.

- A/B Testing & Experimentation: Design and execute A/B tests to evaluate website changes, marketing campaigns, and customer experience enhancements. Analyze results and provide actionable recommendations based on findings.

- Collaboration: Work closely with cross-functional teams, including Marketing, IT, and Customer Service, to ensure alignment on goals, strategies, and tactics that drive traffic and conversions.

- SEO & SEM Optimization: Collaborate with the digital marketing team to optimize website content for search engines (SEO) and support paid search strategies (SEM) to improve visibility and attract relevant traffic.

- User Journey Mapping: Analyze and map user journeys to identify pain points and opportunities for improvement in the customer experience across digital platforms.

- Technical Support: Provide technical support for web analytics tools, ensuring data accuracy and integrity. Troubleshoot any issues related to tracking and reporting.

- Industry Trends: Stay updated on the latest trends and best practices in web analytics, digital marketing, and the transportation and logistics industry to continuously enhance our analytics capabilities.

Qualifications:

- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 3 to 5 years of experience in web analytics, digital marketing, or a related role, preferably in the transportation and logistics sector.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, and tag management solutions.
- Strong understanding of web technologies, including HTML, CSS, and JavaScript, as they relate to analytics tracking.
- Familiarity with SEO and SEM principles and practices.
- Excellent analytical skills with the ability to interpret complex data sets and communicate findings effectively.
- Strong attention to detail and a proactive approach to problem-solving.
- Ability to work independently as well as collaboratively in a team-oriented environment.
- Exceptional communication skills, both written and verbal, with the ability to present data-driven insights to non-technical stakeholders.

What We Offer:

- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A dynamic work environment in one of the world’s leading transportation and logistics hubs.

If you are passionate about analytics and eager to make a significant impact in the transportation and logistics industry, we encourage you to apply.

To apply, please send your resume and cover letter to: apply@emiratesrecruiter.com by the closing date: 2024-10-02.

We look forward to your application!


Please inculde this job reference [30697-Web analytics specialist] in the email when you send your application.

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