Brand Manager

Job Reference: 32318-Brand manager
Company: RecruitArab - recruiter
Industry: Construction
Job Title: Brand Manager - Construction

Location: Dubai, United Arab Emirates

Job Description:

We are seeking an experienced and dynamic Brand Manager to join our team in Dubai’s vibrant construction industry. The ideal candidate will play a pivotal role in shaping and promoting our brand, enhancing our market presence, and driving customer engagement. This position requires a creative individual with a strategic mindset and a passion for building strong brand identities.

Key Responsibilities:

1. Brand Strategy Development:
- Develop and implement comprehensive brand strategies that align with the company's business objectives and market trends.
- Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.

2. Brand Positioning and Messaging:
- Define and articulate the brand's unique value proposition and messaging framework.
- Ensure consistent brand messaging across all marketing channels and touchpoints.

3. Marketing Campaigns:
- Plan and execute integrated marketing campaigns that promote brand awareness and drive customer engagement.
- Collaborate with the marketing team to create compelling content and promotional materials that resonate with target audiences.

4. Stakeholder Collaboration:
- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure brand alignment and coherence.
- Engage with external partners, agencies, and vendors to enhance brand visibility and outreach.

5. Performance Analysis:
- Monitor and analyze brand performance metrics and KPIs to assess the effectiveness of branding initiatives.
- Prepare regular reports on brand health and make data-driven recommendations for improvements.

6. Event Management:
- Oversee the planning and execution of brand-related events, exhibitions, and sponsorships within the construction sector.
- Ensure that brand representation at events is aligned with the overall brand strategy and objectives.

7. Budget Management:
- Manage the brand marketing budget efficiently, ensuring optimal allocation of resources for maximum impact.
- Track expenditures and provide budget forecasts to senior management.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the construction or related industry.
- Strong understanding of brand positioning, market dynamics, and consumer behavior.
- Proven experience in developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Proficiency in digital marketing tools and analytics platforms.
- Creative thinker with strong problem-solving skills and attention to detail.

What We Offer:

- Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing industry.
- A collaborative and innovative work environment.
- Opportunities for professional development and career advancement.

Closing Date: 2024-09-16

If you are a passionate brand strategist with a track record of delivering results, we would love to hear from you. Please send your application, including your resume and cover letter, to apply@emiratesrecruiter.com.

Join us in making an impact in the construction sector and help us build a stronger brand together!


Please inculde this job reference [32318-Brand manager] in the email when you send your application.

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