Marketing Communications Program Manager

Job Reference: 30602-Marketing Communications Program Manager
Company: RecruitArab - recruiter
Industry: Energy
Job Title: Marketing Communications Program Manager

Location: Dubai, UAE

Position Overview:

We are seeking an experienced and dynamic Marketing Communications Program Manager to join our team in the energy sector. The successful candidate will be responsible for developing and executing strategic marketing communications programs that enhance our brand visibility, engage key stakeholders, and drive business objectives. This role requires a strong understanding of the energy market, excellent communication skills, and a proven track record in managing integrated marketing campaigns.

Key Responsibilities:

1. Strategic Planning:
- Develop and implement comprehensive marketing communications strategies that align with the company’s overall business objectives and market positioning.
- Identify target audiences, craft messaging, and select appropriate communication channels to effectively reach stakeholders.

2. Content Development:
- Create, edit, and oversee the production of high-quality marketing materials, including brochures, press releases, newsletters, social media content, and digital marketing collateral.
- Collaborate with internal teams to ensure messaging consistency across all communication platforms.

3. Campaign Management:
- Lead the planning and execution of integrated marketing campaigns, including digital marketing, events, and public relations initiatives.
- Monitor campaign performance, analyze results, and optimize strategies based on data-driven insights.

4. Stakeholder Engagement:
- Build and maintain strong relationships with key stakeholders, including customers, partners, media, and industry influencers.
- Represent the company at industry conferences, trade shows, and networking events to promote brand awareness and generate leads.

5. Budget Management:
- Manage the marketing communications budget, ensuring efficient allocation of resources and adherence to financial guidelines.
- Track expenditures and report on ROI for various marketing initiatives.

6. Team Collaboration:
- Work closely with cross-functional teams, including sales, product development, and operations, to ensure alignment of marketing efforts with overall business goals.
- Provide guidance and support to junior team members in executing marketing projects and campaigns.

7. Market Research:
- Conduct market research to identify trends, customer preferences, and competitive landscape within the energy sector.
- Utilize research findings to inform marketing strategies and improve communications effectiveness.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
- A minimum of 5 years of experience in marketing communications, preferably within the energy sector or a related industry.
- Proven experience in managing integrated marketing campaigns and communications programs.
- Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
- Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in using marketing automation tools and analytics platforms to track performance and measure success.
- Strong interpersonal skills with the ability to build relationships and collaborate effectively across teams.

What We Offer:

- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
- A dynamic and collaborative work environment in a leading organization within the energy sector.

Application Process:

Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience and interest in the role to apply@emiratesrecruiter.com by 2024-09-05.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.


Please inculde this job reference [30602-Marketing Communications Program Manager] in the email when you send your application.

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