Senior Marketing Manager

Job Reference: 31584-Senior Marketing Manager
Company: RecruitArab - recruiter
Industry: Information Technology
Job Title: Senior Marketing Manager

Location: Dubai, UAE

Job Type: Full-time

Closing Date: 2024-09-28

Email for Applications: apply@emiratesrecruiter.com

Job Overview:

We are seeking a dynamic and results-oriented Senior Marketing Manager to lead our marketing efforts within the Information Technology sector. The ideal candidate will possess a deep understanding of the IT landscape, strong leadership skills, and a passion for driving innovative marketing strategies. This role requires a blend of strategic thinking and hands-on execution, as well as the ability to collaborate with cross-functional teams to enhance our brand presence and drive customer engagement.

Key Responsibilities:

1. Strategy Development:
- Develop and execute comprehensive marketing strategies that align with business objectives and target market segments within the IT industry.
- Conduct market research to identify trends, customer needs, and competitive positioning, using insights to inform strategic planning.

2. Team Leadership:
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
- Set clear performance goals and KPIs for the marketing team, ensuring alignment with overall business goals.

3. Campaign Management:
- Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing, content marketing, social media, email marketing, and events.
- Monitor campaign performance, analyze metrics, and provide actionable insights to improve future initiatives.

4. Brand Development:
- Champion brand positioning, messaging, and creative direction to enhance brand awareness and reputation in the IT industry.
- Collaborate with product teams to ensure marketing initiatives effectively communicate the value proposition of products and services.

5. Stakeholder Engagement:
- Build and maintain strong relationships with internal stakeholders, including sales, product development, and customer support, to ensure cohesive marketing efforts.
- Engage with external partners, vendors, and agencies to leverage additional resources and expertise.

6. Budget Management:
- Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Conduct regular financial analysis and reporting to track performance against budgetary goals.

7. Industry Engagement:
- Stay abreast of industry trends, emerging technologies, and best practices in marketing and IT.
- Represent the company at industry events, conferences, and networking opportunities to enhance visibility and thought leadership.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years and maximum of 8 years of experience in marketing, with a focus on the Information Technology sector.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong knowledge of digital marketing tools and platforms, including SEO, PPC, social media, email marketing, and analytics.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Demonstrated ability to think strategically while managing multiple projects and deadlines.
- Familiarity with marketing automation tools and CRM software is a plus.
- Proficiency in analyzing data and translating insights into actionable marketing strategies.

What We Offer:

- Competitive salary and performance-based bonuses.
- Opportunity to work in a vibrant and fast-paced environment in the heart of Dubai.
- Professional development and career advancement opportunities.
- A collaborative workplace culture that values innovation and creativity.

If you are a marketing leader with a passion for technology and a desire to make a significant impact, we invite you to apply for this exciting opportunity. Please send your CV and cover letter to apply@emiratesrecruiter.com by 2024-09-28.

We look forward to hearing from you!


Please inculde this job reference [31584-Senior Marketing Manager] in the email when you send your application.

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